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Research papers

Research tools for business strategies

The paper highlights the commitment of General Motors to marketing research, not for the sake of doing research but as a tool for making decisions and taking actions on the marketing scene. It shows how research has paid off for General Motors and...

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East
Authors: Roy Rutherford, Peter Wise, Joseph Khoury
January 1, 1994
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Citation

Rutherford, Wise and Khoury (1994a, January 01). Research tools for business strategies. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/research-tools-for-business-strategies